Design & Marketing Pathway
The Design + Marketing Pathway provides opportunities for students to learn graphic design skills and how they are applied in a professional environment. The goal of this course is to coordinate the vision/mission with branding and marketing strategies by creatively combining materials and digital media. Students will learn about variables that impact marketing decisions and how skillfully designed visual images succeed in the marketplace. Student project teams will work with local, national and international businesses to master technologies such as Adobe Photoshop and Adobe Illustrator. By taking a lead role in planning, designing and presenting work to clients, students will function as a design consultant during the process.
Sample Projects
- Partner with local and national businesses to assist in the designing of digital and print resources to market a product or service.
- Develop a campaign for a sports and entertainment event. Examples include concerts, festivals, fairs, tournaments, pet adoptions, charity events, etc.