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Marketing Analytics Pathway

Students will spend two semesters working on a variety of industry-driven projects, solving business problems and learning about the challenges of project-based work. Students will learn to master Excel, Google Analytics and other relevant analytic programs while analyzing and interpreting quantitative information as a primary component of effective business strategy development.

Students will examine statistical methods such as sampling concepts, probability and regression analysis, and then directly apply them to real and relevant business data. They will learn how to build business forecast models based on analytical methods to understand how data drives improved performance in businesses today. This course requires students to apply these concepts to designing, implementing and reporting on a business research project and will be evaluated by both the teachers and the clients.

Course Credit (2 hours)